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Case Studies

Kellys B2C eshop

Kellys Bike Company

Customer

2016

Realization

6 months

Duration

Laravel, October CMS, PHP, SASS, VueJS

Technologies

Extensive B2C eshop and a cyclist portal of Kellys Bike's company. It provides a comprehensive ordering process with integration on several payment gateways, of course in a number of language mutations for some different markets within Europe. Product data are real-time synchronised and integrated with company’s backend.

01. Specification

The aim of the project was to create a modern multilingual portal with an integrated eshop with a wide offer of bikes, cyclist accessories, clothing, later enlarged by offers of electrobikes and outlet zones.

  • The assignement contained a lot of complementary features among which were:
  • Archive – searching for older models in an archive
  • Team – tracking bikers riding in Kelly’s colours
  • Blog – current events and company’s news
  • Newsletter
  • Contacts – contact page, direct communication with Kelly’s bicycles
  • Sellers – possibility to track your seller according to a post code
  • Us – info page about the company, its history, access to the client and its values
  • Support and media – promotional material and manuals for how to use the offered products
  • Career

02. Solution 

The implementation itself was preceded by an in-depth analysis of the current situation and new customer’s needs, product portfolio adjustement and defining UX/UI on the basis of end- users segmentation.

All product information are real-time synchronised via API from Kellys’ company backend. Backend is shared together with B2B company‘ s portal, which enables to process all product data effectively at one place. Backend is also connected to the whole purchasing process, purchase and customer’s data are also send via API into Kellys‘ systems.

360 degree bike presentations were something of a technological challenge. Majority of more than 500+ bikes has 360 degree presentation, which can be turned, zoomed and exported.

The solution is based on open-source technologies and is fully responsive on mobile devises. Content information is fully administered by customers via custom made content management system.

03. Result

Extensive B2C eshop and a cyclist portal of Kellys Bike’s company. It provides a comprehensive ordering process with integration on several payment gateways, of course in a number of language mutations for some different markets within Europe. Product data are real-time synchronised and integrated with company’s backend.

Results of our work:

  • multilingual modern portal with integrated eshop
  • fullscreen videos, 360 degree bike presentations
  • bikers‘ profile presentations linked to social network
  • comprehensive ordering process from A to Z with integration on several payment gateways
  • extensive integrations with several backend systems

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